Studying The Digital Future:
A New Set Of Rules For Mobile Marketing

Have you ever wished that you could really understand how people used the internet today, how they interact with various media, and what impact the trends we see today will have in the future?

For the past 15 years, the Center for the Digital Future at USC has been studying exactly these issues. In this interview, we talk with Jeffrey Cole, Director of the Center on a range of topics, including the evolving media habits of teenagers and the emerging "new rules" for advertising and marketing.

30. 06. 2009.

MMA Selects New Global Team

The Mobile Marketing Association (MMA) has named its Regional Officers and Global Board of Directors and Officers for 2009-10.

Individual boards were named for Asia-Pacific, Europe, Latin America and North America, and are made up of representatives from companies such as iLoop Mobile, CNN, The Hyperfactory, Ogilvy, Isobar, comScore, Mobilera, AdMob, Microsoft, Hanzo, Wunderman, Nielsen, Millenial Media, and Coca-Cola.

30. 06. 2009.

Meffy Award Winners Announced

At the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy competition were announced.

This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, highlighting the growing international flavor of the awards.

24. 06. 2009.

mKhoj Launches Multi-Language Ad Service

International ad network mKhoj has launched a new feature of their advertising service that lets brands communicate in different markets in different languages.

Local language capability should lead to more effective advertising through improved relevancy, as well as increasing the value of publishers' mobile properties through greater localization.

24. 06. 2009.

Nintendo Wii Brings Ads To Family Entertainment, Japanese Style

David Rosenberg has written an interesting article over on CNET news.

He describes how the new Wii-no-ma service that Nintendo has launched in Japan is being used to promote a combination of gaming, family social networking, and advertising.

22. 06. 2009.

BuzzCity Launches Planning Tool For Mobile Ad Campaigns

BuzzCity has launched a web-based mobile media planning tool to help mobile marketers get better returns for their ad spend.

The online tool includes traffic and demographic data from each of 200 markets where the ad network operates.

18. 06. 2009.

Location-Based Push Ads, Coming To You Soon

Network equipment vendor Alcatel-Lucent has teamed up with location based advertising firm 1020 Placecast to bring a new, location-based advertising service to brands and mobile operators.

The service will deliver targeted SMS and MMS ads to opt-in subscribers when they enter pre-defined location zones.

10. 06. 2009.

Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

Mobile Ad Study: An In-Depth Look At The UK Market

Last week at the Mobile Advertising UK Conference, a new study was presented that took an in-depth look at the progress mobile advertising is making in the UK market.

As well as looking at overall spend and comparison among media channels, the study examined consumer attitudes towards mobile marketing and found that 70% of UK consumers would give permission for mobile ads if they were in control and received some sort of incentive!

22. 06. 2009.

Juniper: The Future's Bright, The Future's Mobile

Juniper Research has released a new study which estimates that by 2014, total adspend on mobile services will exceed $6 billion annually. This represents a 34% annual growth rate. They also have a very interesting analysis of which mobile channels will benefit from this spend over the coming years.

18. 06. 2009.

Fanta: Talking So Only Teens Can Hear

The Coca Cola Company has long been committed to experimenting with new approaches for building engagement with their consumers.

Recently, one of Coke's major soft drink brands, Fanta, teamed up with Ogilvy Advertising to bring out a mobile application for teens using a new technology that (as far as we know) has never before been used for mobile marketing.

The Fanta Stealth Sound System brings teens together by letting them talk in secret, without adults even knowing that they are communicating.

10. 06. 2009.

Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

> Account Manager
    Incentivated
    London, UK

Mobile Marketing Forum Europe

9 to 10 September, 2009
Berlin, Germany
The Mobile Marketing Association’s Mobile Marketing Forum series brings the entire mobile marketing ecosystem together under one roof to drive the momentum for mobile marketing adoption.

ad funded ad network ad platform admob advertiser africa agencies Android asia associations automobile awards Banner ads behavioural targeting bluetooth branded content branding campaign case study china click to video conference consumer goods coupon cultures entertainment facebook food france games germany Google government Hispanics idle screen image recognition india innovation Integrated Campaign Interviews iPhone japan job opportunity Location Based ads M&A Market Resources Media Buying media network Microsoft MMA mobile analytics mobile application mobile commerce Mobile Content Mobile Coupons mobile email marketing mobile internet mobile marketing mobile messaging mobile metrics Mobile Operator mobile publishers Mobile Search mobile spam Mobile TV Mobile Video Mobile Web music news nokia Opinions Orange outdoor party pod cast point of purchase Pre/Mid/Post roll ads prices proximity ring back tone Scandinavia smartphones sms ads social networks spain sports T mobile targetting Teens turkey UK USA venture funding verizon visual interactivity Vodafone WAP widgets wifi yahoo youth

Mobile Marketing
Media Burst Provides Online SMS Marketing Solutions