InMobi Bets On Developing World Advertising
An Interview With Naveen Tewari, CEO

InMobi is one of the world's largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi's 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market.

08. 03. 2010.

Location Triggered SMS Alerts Drive Retail Traffic

Placecast has launched a new location-based mobile marketing service, called ShopAlerts, that aims to enable retail outlets to drive potential customers into their stores. The service uses SMS, which means that it will be available to all phone users, and not only Smartphone owners.

05. 03. 2010.

Brand Awareness 25% Higher When Content Is Consumed

A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising.

05. 03. 2010.

MEF Re-adjusts Industry Growth Forecast Downwards

The Mobile Entertainment Forum’s annual Business Confidence Index has predicted growth of 24% for the year 2010. While this figure is a downward adjustment from the figure of 33% announced in Q3 2009, it still represents very healthy growth.

05. 03. 2010.

Guardian iPhone App Crosses 100K Download Milestone

The Guardian iPhone app, which was released in December 2009, managed to pass the 100,000 downloads mark within 10 weeks of its launch. This number of downloaded apps should continue to grow as there are nearly half a million Guardian readers that access the Guardian mobile site each month via an iPhone or iPod touch.

05. 03. 2010.

Understanding Brand Perceptions In The Youth Market

Understanding what is in the minds of consumers is always important for marketers. And as mobile has become the communication channel of choice for the youth market, what better tool to use to understand their perceptions of various brands.

In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries, primarily from users who are 13 to 24 years years old. Now, ChaCha has teamed up with research firm Frost & Sullivan to put together a very interesting whitepaper on brand perception in the youth market.

07. 03. 2010.

"Best Use of Mobile" Shortlist Announced
Festival of Media Chooses 8 Great Campaigns

The finalists for this year's Festival of Media Awards competition have been announced, with 8 mobile campaigns making the shortlist in the "Best Use of Mobile" category.

See the full list of mobile campaign finalists here.

06. 03. 2010.

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GSMA's Mobile Media Metrics Goes Live

Two years ago it was announced as a concept, but now it is going live.

The GSMA, in partnership with the top 5 UK mobile operators - O2, Vodafone, Orange, T-Mobile and 3UK - has announced the official launch of Mobile Media Metrics (MMM), a census-level solution for mobile media reporting.

Lack of good mobile media metrics has often been cited as contributing to the slow growth of mobile advertising, but this program should go a long ways towards solving that problem.

04. 02. 2010.

RingRing Media - Amobee
Amobee Media Systems has announced the acquisition of RingRing Media, a London-based mobile media buying and mobile ad exchange company more»

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Sofialys
French mobile advertising specialist company Sofialy has raised an additional round of funding and has launched ADITIC, a new, online, self service ad market. more»

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Cha Cha
Mobile question answering service Cha Cha closed a $7 million round of financing, reportedly enough to let them reach profitability. more»

Interested in Mobile Advertising?
Subscribe to MobiAD News
Receive it free every week!

> Mobile Manager
    IAB-UK
    London, UK

> Business Development Manager
> Business Development Executive
> Mobile Account Exec
    Incentivated
    London, UK

> Media Director
    Phonevalley
    Paris, France

Festival of Media: Valencia

18 to 20 April 2010
Valencia, Spain
Now in its fourth year, the Festival comprises a two day conference with leading industry speakers, a global awards ceremony, an exhibition of new media opportunities plus unrivaled networking opportunities.

2D barcode ad funded ad network ad platform admob advertiser affiliate marketing africa agencies Android app store apple asia associations augmented reality automobile awards Banner ads behavioural targeting blackberry bluetooth branded content branding campaign case study charity china click to video conference consumer goods coupon CPA cultures developers display ads engagement entertainment facebook food france games germany Google government Hispanics idle screen image recognition in call media india innovation Integrated Campaign Interviews iPhone japan job opportunity Location Based ads M&A Market Resources Media Buying media network MEF Microsoft MMA mobile analytics mobile application mobile commerce Mobile Content Mobile Coupons mobile email marketing mobile internet mobile marketing mobile messaging mobile metrics Mobile Operator mobile publishers Mobile Search mobile site mobile spam Mobile TV Mobile Video Mobile Web mobile world congress music news nike nokia Opinions Orange outdoor party pod cast point of purchase Pre/Mid/Post roll ads prices proximity public service RIM ring back tone Scandinavia smartphones sms ads social media social networks south africa spain sports T mobile targetting Teens trends turkey TV twitter UK USA venture funding verizon visual interactivity Vodafone WAP widgets wifi yahoo youth

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