Microsoft's Mobile Strategy -
Will Windows Phone 7 Save The Day?

Over the past several months, as the battle for the future of the mobile marketplace has heated up, much of the conversation has focused on Apple and Google, while less attention has been paid to the other two giants in this area - Microsoft and Nokia.

In this article, we'll look at some of the recent moves by Microsoft related to mobile and mobile advertising to see what may be in store for this high profile company.

They have a long track record of success in technology businesses and big ambitions in the mobile area, but given their recent missteps in mobile, time may be running out.

27. 07. 2010.

Private Ad Networks Take The Fight To Apple/Google

With the recent press surrounding the acquisitions of Admob and Quattro Wireless by Google and Apple, it is easy to forget that there are other very serious mobile ad networks in the industry.

Recent announcements from ad networks such as InMobi and Jumptap show that they are not scared of taking the fight to Apple & Google. Both of these ad networks have recently announced the creation of multimillion dollar funds in order to get application developers and publishers to sign up to their networks.

26. 07. 2010.

Global Ad Spend On The Rise Faster Than Expected

Media Services company, Zenith Optimedia has increased its global 2010 ad spend forecast from 2.2% to 3.5%. This is the third consecutive time that they have upgraded their forecast after six consecutive downgrades.

While the report focuses on global ad spend across all media, this is relevant to mobile as any increase in overall ad budgets is likely to mean an increase in funds available for mobile campaigns as well.

25. 07. 2010.

Women Are Catching The iPad Craze!

Having already sold 3 million units, the iPad has undoubtedly become the must have gadget of the year.

But who are the iPad users?

Yahoo has posted a number of articles on their blog looking into who is visiting Yahoo from an iPad, and it is not exactly who you might think.

22. 07. 2010.

Google Launches Payment System For Android

M-commerce is more and more being mentioned as the "next big thing" in mobile.

Now, Google has launched a new payment system that allows merchant to take payments from mobile phones without the merchant having to deal with credit or debit cards.

22. 07. 2010.

First iAd Campaigns Come To iPhone

With Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation.

13. 07. 2010.

The State Of The "Mobile Touch Web"

One of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time.

For the past several years Taptu has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web.

26. 07. 2010.

Mobile-Commerce Report:
Smartphone Owners Already Active

As more and more brands get used to using mobile for marketing and CRM, the next logical step will be to move into mobile commerce.

Brandbank has conducted an in-depth survey into the attitudes and expectations of consumers around mobile commerce. They found that smartphone owners are already well advanced, but the rest of the market has a long way to go.

25. 07. 2010.

Rolling Stones Launch AR Campaign

With mobile Augmented Reality being in fashion at the moment, the Rolling Stones are the latest to launch a campaign promoting the re-release of their album “Exile on Main Street”.

11. 07. 2010.

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IRON MAN Returns
With Mobile Augmented Reality

One of this summer's biggest box office cinema hits is Iron Man 2 - the story about a billionaire technical genius who fights crime as the armored superhero Iron Man. Given the high-tech nature of the film, it was a natural promotional fit for launching a new, premium mobile phone, and not surprisingly, augmented reality was the technology chosen.

In this article we see how LG Mobile Phones teamed up with Marvel Comics, Paramount Pictures, and Total Immersion to execute a campaign utilizing both mobile-based and PC-based AR.

14. 07. 2010.

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Mobile Excellence Awards

6 December 2010
Hollywood, CA, USA

The Mobile Excellence Awards represents all walks of the mobile ecosystem from start-ups, studios, content providers, entertainment, apps and handsets, to brands and more.

Smaato Mobile Advertising Awards

Deadline: August 20, 2010
Award Reception: CTIA San Francisco, October 2010

The Smaato Mobile Advertising Award is a search for the coolest ad-enabled mobile website, mobile application and mobile campaign.

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