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MobiAD Archives

Featured Interview

inmobi-man2.jpgInMobi is one of the world's largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi's 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market.

08. 03. 2010.

Industry News

place-cast.jpgPlacecast has launched a new location-based mobile marketing service, called ShopAlerts, that aims to enable retail outlets to drive potential customers into their stores. The service uses SMS, which means that it will be available to all phone users, and not only Smartphone owners.

05. 03. 2010.

Industry News

mediacom-logo.gifA recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. The research compared exposure to different types of Ribena display advertising.

05. 03. 2010.

Industry News

mef0logo.gifThe Mobile Entertainment Forum’s annual Business Confidence Index has predicted growth of 24% for the year 2010. While this figure is a downward adjustment from the figure of 33% announced in Q3 2009, it still represents very healthy growth.

05. 03. 2010.

Industry News

the-guardian-logo2.gifThe Guardian iPhone app, which was released in December 2009, managed to pass the 100,000 downloads mark within 10 weeks of its launch. This number of downloaded apps should continue to grow as there are nearly half a million Guardian readers that access the Guardian mobile site each month via an iPhone or iPod touch.

05. 03. 2010.

Market Resources

chacha-fs-logo.gifUnderstanding what is in the minds of consumers is always important for marketers. And as mobile has become the communication channel of choice for the youth market, what better tool to use to understand their perceptions of various brands.

In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries, primarily from users who are 13 to 24 years years old. Now, ChaCha has teamed up with research firm Frost & Sullivan to put together a very interesting whitepaper on brand perception in the youth market.

07. 03. 2010.
Advertorial
festivalofmedia2010.gifThe finalists for this year's Festival of Media Awards competition have been announced, with 8 mobile campaigns making the shortlist in the "Best Use of Mobile" category.

See the full list of mobile campaign finalists here.

06. 03. 2010.
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Expert Opinion

mmm-logos.gifTwo years ago it was announced as a concept, but now it is going live.

The GSMA, in partnership with the top 5 UK mobile operators - O2, Vodafone, Orange, T-Mobile and 3UK - has announced the official launch of Mobile Media Metrics (MMM), a census-level solution for mobile media reporting.

Lack of good mobile media metrics has often been cited as contributing to the slow growth of mobile advertising, but this program should go a long ways towards solving that problem.

04. 02. 2010.
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18 to 20 April 2010
Valencia, Spain
Now in its fourth year, the Festival comprises a two day conference with leading industry speakers, a global awards ceremony, an exhibition of new media opportunities plus unrivaled networking opportunities.

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